
Empowering Tech Innovators to Shape Tomorrow
The old adage “if you build it, they will come” doesn't hold true without the right collaboration, exposure, and relationships. Recognizing the importance of allowing our clients to focus on their organizational objectives, we take on the responsibility of strategizing when and where they need to be to make a significant impact and contribute to changing the world.
At EchovaTech, we’re not just consultants - we’re your strategic partners in the tech revolution. We help you navigate the complex world of markets and standards, turning your groundbreaking ideas into industry-changing realities.
Whether you require support for an industry organization (either as an org or as a member company), content, graphics, videos or animations, a dedicated event management teams, GTM strategic counsel, or fractional CMO support, we tailor solutions to meet your needs and budget. ​
Tech Industry Standards
Industry organizations and associations drive the recommendations and standards for tech compatibility, innovation, and global market growth. We work with organizations (forums, consortia, SIGs, standards bodies) themselves, or represent clients as their members, to help create a foundation for seamless integration, enabling advancements that benefit our clients and the industry.
Automotive Technology
Embark on a journey of impact with us, exploring targeted campaigns, engaging content, and strategic collaborations in the dynamic autotech landscape. Whether it's electric vehicles or autonomous driving, trust our expertise to showcase your innovations to connect and network.
Smart Cities / Homes
Partner with us to shape the future of smarter cities and homes. From enhancing energy efficiency to the future of mobility to redefining connected living, our business outcome- focused campaigns and counsel will not only elevate your market presence but also offer insights into the future of smart living.
AI, ML and IoT
We work with you to craft intelligent campaigns that propel your brand forward. Experience the intersection of innovation and seamless connectivity with us, where your unique success story unfolds.
Wired and Wireless Communications and Networking
Our team has extensive experience in wired and wireless communications and networking marketing. Unleash the limits of seamless connectivity through our strategic campaigns, crafting narratives that not only amplify your brand in the digital landscape but also reflect your thought leadership and value.
How We Make the Magic Happen
Whether you’re a tech startup ready to disrupt the market or an established player looking to stay ahead of the curve, we’ve got you covered.
Our services include:
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Strategic consulting that turns “what ifs” into “holy cow, we did it!”
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Fractional CMO support to supercharge your marketing efforts
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Go-to-market strategies that make your competitors do a double-take
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Event management that turns industry gatherings into your personal stage
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Marketing campaigns that get people talking (and sharing)
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Content creation that establishes you as the go-to expert in your space
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and more
The old adage “if you build it, they will come” doesn't hold true without the right collaboration, exposure, and relationships. Recognizing the importance of allowing our clients to focus on their organizational objectives, we take on the responsibility of strategizing when and where they need to be to make a significant impact and contribute to changing the world.
We serve a number of industries, including:

Standards & Industry Organizations
Because someone needs to write the rulebook.

Industrial IoT
Connecting machines so you don’t have to.

Smart(er) Cities
Making urban spaces smarter, not harder.

ML / AI
Making urban spaces smarter, not harder.

AutoTech
Because who doesn’t want a car that drives itself?

Wired/Wireless Communications & Networking
Because who doesn’t want a car that drives itself?
At EchovaTech, we’re not just consultants - we’re your strategic partners in the tech revolution. We help you navigate the complex world of markets and standards, turning your groundbreaking ideas into industry-changing realities.
Whether you require support for an industry organization (either as an org or as a member company), content, graphics, videos or animations, a dedicated event management teams, GTM strategic counsel, or fractional CMO support, we tailor solutions to meet your needs and budget.



From Frustration to Innovation: The EchovaTech Story
Born from a desire to “get it right,” EchovaTech (formerly Mainspire) emerged in 2014 as the brainchild of Sarah LaLiberte. Tired of the disconnect between tech and marketing, Sarah set out to create a partner that truly understands the unique challenges of innovative companies.
Our secret sauce? A perfect blend of tech-savvy experts and marketing maestros, backed by a support team that takes the weight off your shoulders. In late 2023, we doubled down on our mission, focusing on transformative technologies and bridging the elusive gap between sales and marketing.
But we didn’t stop there. Recognizing the critical role of industry organizations and standards bodies in shaping the tech landscape, we’ve made it our mission to help innovators navigate these complex ecosystems. We’re not just about marketing - we’re about empowering tech visionaries to make their mark in the industry while ensuring their innovations align with crucial standards and best practices.
Whether you’re a startup ready to disrupt the market or an established player looking to stay ahead of the curve, we’ve got your back. From strategic consulting to fractional CMO services, and from navigating industry standards to crafting killer marketing campaigns, we’re here to turn your tech dreams into market-dominating realities.
Ready to revolutionize your industry? Let’s collaborate and create some tech magic together!

We Take Pride in Our Numbers
10+
Years of Operation
30+
Satisfied Clients
25+
Years of Executive Leadership Experience
12+
Countries Represented in our Client Portfolio
15+
Areas of Marketing Focus

Our Approach: Catalyzing Tech Innovation
At EchovaTech, we’re not just consultants - we’re your strategic partners in the tech revolution. Our unique approach empowers innovators like you to navigate complex markets and turn groundbreaking ideas into industry-changing realities.
Our Approach
We empower tech visionaries through our proprietary ECHO Method: Evaluate, Catalyze, Harmonize, and Optimize. This framework transforms complex ideas into market-ready realities.
Our Impact
We succeed by leveraging deep industry knowledge and strategic collaborations to navigate complex markets and standards. Our flexible, people-first approach accelerates the journey from concept to real-world impact.
Our Edge
EchovaTech stands out through its unique blend of tech savvy and strategic consulting. We speak both “innovator” and “industry standard” fluently, translating intricate ideas into compelling market propositions.
Our Vision
At EchovaTech, we see a future where transformative tech shapes how we work, live, play, and learn. By choosing us, you’re not just getting consultants; you’re gaining a strategic catalyst that amplifies your innovative potential and empowers you to turn visionary ideas into industry-changing realities.


The EchovaTech Promise
As a client of EchovaTech, we promise the following:
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To be your strategic catalyst, working alongside you to transform bold ideas into market-ready realities
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To leverage our deep understanding of the global tech landscape and industry standards to navigate complex challenges
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To seamlessly integrate with your team, providing top-tier expertise and representation in your industry
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To view every interaction as an opportunity to spark meaningful conversations and create lasting impact
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To deliver exceptional strategic planning and execution for both digital and traditional marketing initiatives
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To recommend only the most impactful and innovative approaches, tailored to your unique vision and goals
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To apply our proprietary ECHO Method to evaluate, catalyze, harmonize, and optimize your path to success